Inman
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Ryan Reynolds creates Zillow ad inspired by hit show ?Bluey?
Hit children's TV show "Bluey" is the inspiration for Zillow's latest ad, which debuted Friday morning on NBC's Today show. The 30-second spot features a family in the final stages of moving while the narrator references a landmark episode of "Bluey," where the main character and her family struggle with the opportunity to move to a new city.
?Buyers are losing faith in the American Dream:? Redfin CEO
Redfin CEO Glenn Kelman said rising rates and home prices are crushing consumer sentiment. However, rising inventory and a year-end interest rate cut will be key to restoring it.
LA home sells $705K over asking: The moves behind this agent?s deal
A remodel, strategic pricing, choice photos, an offer deadline and strong agent relationships helped the O'Connor sisters sell a property that previously sat on the market for nearly one year.
Top New Jersey loan mortgage originator charged with fraud
Mortgage fraud scheme allegedly listed investors as homeowners to secure lower interest rates, prosecutors allege in criminal complaint against "Team Gallo" leader and his assistant.
In the wake of Matterport?s sale, digital twin options are plentiful
Matterport's sale to CoStar will ignite interest in the value of digital twins and tour marketing, and the options for creating them are many.
Court movements, FAQ answers, ticking clocks: Inman Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here?s Inman Top 5, the most essential stories, according to Inman readers.
HomeServices of America agrees to pay $250M to settle lawsuits
HomeServices was potentially on the hook for the remaining $4.7 billion in damages from an Oct. 31 jury verdict in Sitzer | Burnett, which awarded plaintiffs $5.3 billion.
A never-fail, step-by-step blueprint to consistently find listing leads
Change is coming, so it's time to make sure you're leaning into the potential of a listings-based business, Jimmy Burgess writes. Nothing helps do that better than geographic farming.
Splitting up: Navigating the division of property for divorcing clients
Patience, collaboration and clear communication, Lindsey Harn writes, can help you help your divorcing clients navigate the rocky shoals of dividing their real estate holdings.
EXp Realty taps Wendy Forsythe as new chief marketing officer
Four months after taking the helm at coaching firm Chirag Shah Coaching, Wendy Forsythe has re-entered the brokerage world as the chief marketing officer for eXp Realty. As CMO, Forsythe will spearhead eXp's marketing strategy, which includes brand management, advertising, digital marketing and public relations.
Local Logic to make homegenius even smarter
Local Logic's specific location-based marketing smarts will elevate the search experience for partners of homegenius, a Radian company.
Steep home-price growth hampers February pending sales
Rising home prices and mortgage rates stifled pending home sales in February, according to the National Association of Realtors on Thursday. The Pending Home Sales Index, which is a forward-looking indicator based on contract signings, was 75.6 in February. The maximum score on the scale is 100, which represents the contract activity seen in 2001. February's performance marks a 7 percent annual decline; however, it is a slight improvment from the previous month (+1.6 percent).
?RHONY? alum Sonja Morgan auctioning UES townhouse
The 4,650-square-foot home is also being listed for $7.5 million by Adam Modlin of the Modlin Group. Bidding is expected to begin around $1.75 million to $3.75 million.
The last dance? Possible TikTok ban has been signed into law
As the clock ticks down, TikTok faces a real threat of being banned in the U.S., with legislation already signed into law. Jessi Healey says this battle isn't just about an app but about the larger implications of social media, censorship and how we engage online in times of digital scrutiny.
Broker Spotlight: Nancy Almodovar, Nan and Co. Properties
Find out how award-winning Houston broker-owner Nancy Almodovar differentiates her service and elevates her agents at Nan and Company Properties.
Growing real estate portal Movoto inks exclusive GreatSchools deal
The deal will make Movoto the sole provider of some GreatSchools data. It also comes as portals compete to differentiate themselves.
Anywhere?s revenue holds steady in Q1 amid ?tough? housing market
Generated revenue remained flat at $1.1 billion from the same period a year ago while the franchisor improved net losses by 27 percent year over year to a loss of $101 million, according to a Thursday earnings call.
Sitzer | Burnett judge consolidates 2 nationwide commission suits
The Gibson and Umpa cases allege Berkshire Hathaway Energy, eXp, Redfin, Weichert, United Real Estate, Douglas Elliman, HomeSmart and others conspired against homesellers nationwide.
